Media, Their Techniques, and Autor's Purpose

In reading we learned about various types of media and the techniques used in each to convey the author's purpose. The students learned about internet sites, commercials, pint ads, and product labels. In one lesson, they designed their own print ad using techniques we learned about. In other lesson, they created a "pie" diagram to define the three reasons author's write: persuade, inform, and entertain. In another lesson, they chose two types of media and compared their techniques on a Venn Diagram.

Purposes of Media

As a part of our lessons on author's purpose, we have been discussing different types of media and their purposes. One of the lessons we had was over the purpose of advertisements. After looking at various examples from newspapers, we discussed how author's use bright colors, catchy shapes, pictures, the price, etc. to draw in the reader. The students then created their own advertisement to sell something from their "camping store."